Visual identity
Visual identity
Branding proposal for an event organized by Embassy of Lithuania in Tokyo. During the creation of the visual identity a strategy was chosen to represent the symbiosis of Lithuania's and Japan's cultures through graphic expression. This was achieved using a vortex motif, which incorporates symbolism of both countries.
Time for Lithuania
Time for Lithuania
Branding proposal for an event organized by Embassy of Lithuania in Tokyo. During the creation of the visual identity a strategy was chosen to represent the symbiosis of Lithuania's and Japan's cultures through graphic expression. This was achieved using a vortex motif, which incorporates symbolism of both countries.
Logo
Logotype is composed of two fragments. The main vortex symbol conveys different interpretations depending by the culture. Lithuania is represented trough a symbol of a grass-snake, which brings luck and protection in Lithuanian folklore. Japan is represented using a symbol of a wave, common in Japanese traditional art.
Poster/ flyer/ media visuals
The vortex is also displayed as an allusion to the Japanese Zen gardens. This symbolism is used in poster, print, media and merch design. The flyers have a continual design on the averse and reverse when placed side by side. It echoes the initial idea to show the connection between cultures trough visual identity.
Logo
Logotype is composed of two fragments. The main vortex symbol conveys different interpretations depending by the culture. Lithuania is represented trough a symbol of a grass-snake, which brings luck and protection in Lithuanian folklore. Japan is represented using a symbol of a wave, common in Japanese traditional art.
merch
Logotype is composed of two fragments. The main vortex symbol conveys different interpretations depending by the culture. Lithuania is represented trough a symbol of a grass-snake, which brings luck and protection in Lithuanian folklore. Japan is represented using a symbol of a wave, common in Japanese traditional art.
Logo
merch
The vortex is also displayed as an allusion to the Japanese Zen gardens. This symbolism is used in poster, print, media and merch design. The flyers have a continual design on the averse and reverse when placed side by side. It echoes the initial idea to show the connection between cultures trough visual identity.
Poster/ flyer/ media visuals